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Proposal lab: Proposal Writing and Requirement Matrix

  • 05 Oct 2022
  • 1:00 PM - 2:00 PM
  • Online


Registration is closed

Proposal Lab: Proposal Writing and Requirement Matrix

This week’s lab is set up to help you dive deeper into the proposal process. We’ll review some key proposal techniques and breakdown a winning proposal. This is part two of a two-part proposal lab series.


  • Go or no-go decision process
  • Establishing your past performance, even if you’re a new company
  • 5 types of agreements every contractor must have
  • Using Unsolicited Proposals to win unpublished opportunities
  • Breaking down a $20 billion dollar winning proposal
  • Reviewing verbiage to use for sole source opportunities
  • Reviewing your company’s proposals


If you want your instructor to review your content during lab, use this link to submit your content:


CLASS TIME: Wednesday, 1pm to 2pm EST/ 10am-11am PST

LOCATION: Online (Remote access will be emailed to confirmed registrants)

REGISTER FOR CLASSES: www.GovAssociation.org/events


Members: all access

Guests/Non-members $50


    • Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.
    • Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.
    • Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.
    • Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.


    • Each Lab will follow this general agenda outlined here:
    • 5 minutes of intro, chat, status update
    • 15 minutes of PPT training on a specific topic for the week
    • 10 minutes of Q&A about the week’s lesson or any other items
    • 25 minutes of reviewing specific students work (students should submit content for review prior to class)
    • 5 minutes of announcements, final comments
    • Submit content for review prior to class: link:https://forms.gle/zai6Qpgb8oTJEsnX8 

    We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

    1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

    2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

    3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

    4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

    5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

    6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

    7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

    8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

    9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

    10) PERFORMANCE: Can you deliver and perform or do you need subs?

    11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

    12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?

    Who Should Attend:

    • CCM students
    • BD/Sales professionals
    • CEO, Executives and key decision makers of companies
    • Entrepreneurs and small business owners
    • Business Development Managers
    • Consultants looking to grow professionally
    • Capture managers looking to gain a competitive edge
    • Contracting professionals and government employees
    • All members of Government Contractors Association
    • Primes, subcontractors, & potential teaming partners
    • New & existing business owners interested in expanding into the government market

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